SPECIALIST ADVISORY
Licensing & Consumer Products Consulting
Build the categories, partnerships and retail plan around your IP.
Discuss this serviceTHE OPPORTUNITY
Make the next move count.
Licensing works when product, audience, distribution and timing reinforce each other. A large list of possible categories is less valuable than a disciplined plan for the categories that can actually reach consumers.
We help rights owners define their licensing proposition, identify suitable partners and shape commercial terms. The work can cover toy and consumer product strategy, territory priorities, agent or licensee selection, deal support and oversight of the route to retail.
SCOPE OF WORK
What we can help with
- Category and territory strategy
- Licensee, agent and retail partner assessment
- Commercial packaging and pitch materials
- Deal economics and negotiation support
- Launch sequencing, reporting and partner governance
COMMON QUESTIONS
Good to know.
Can you help find licensing partners?
We can assess the market, define partner criteria, build a target list and support outreach and negotiations as part of an agreed mandate.
Do you work beyond toys?
Yes. Depending on the IP, the strategy can include publishing, apparel, food, promotions, experiences and other relevant consumer product categories.
START A CONVERSATION
Ready to explore the opportunity?
Share a few details about the IP and the decision in front of you. We will discuss the most useful next step.