01 / LICENSING
A licensing roadmap
Define priority product categories and territories, identify suitable licensees and agents, and plan how products will reach consumers through retail and promotional channels.
Specialist advisory · Licensing + gaming
Licensing and gaming
for entertainment IP.
Build a clear commercial plan for your IP across consumer products and games.
We help animation studios and rights owners assess opportunities, select suitable partners and structure commercial agreements. Our advice connects audience development, distribution, licensed products and gaming within one franchise strategy.
What we help you deliverWhat we help you deliver
From opportunity to a practical plan
02 / GAMING
A gaming partnership strategy
Assess the audience, platform and commercial fit of a gaming opportunity. Develop partner criteria and evaluate potential developers and publishers against the needs of your IP.
03 / DEAL ECONOMICS
Clear deal economics
Evaluate investment requirements, royalty and revenue-sharing structures, and different commercial scenarios. Understand the assumptions behind a proposed partnership before making a commitment.
Prior executive experience
Experience behind the advice
Our founder, Ksenia Gordienko, brings experience from building and leading licensing and animation businesses at CTC Media. Her achievements there include:
US$112mAnnual retail salesAcross the licensing portfolio under her leadership
2,400+Licensed product SKUsManaged through 102 licensing partners
170mMobile game downloadsAcross the games she oversaw
Earlier, at ELC Brands, Ksenia led licensing strategy and sales for Warner Bros., Cartoon Network, DreamWorks and 20th Century Fox brands across CIS territories.
Before we begin
Questions before
you start.
Is my IP ready for licensing or gaming?
We assess audience engagement, brand positioning, available rights and partner opportunities. This helps establish which categories or platforms to prioritize, what commercial evidence to build, and when to approach potential partners.
How do you assess a potential gaming partner?
We consider the partner’s audience and portfolio, development and publishing capabilities, proposed investment, launch approach and commercial terms. The aim is to find a partnership that supports both the game and the wider franchise.
What could an engagement include?
Depending on your priorities, the work can include a category and territory roadmap, a partner shortlist, commercial pitch materials, financial scenarios and support through negotiations and launch planning.